Pricing
One flat price. Published. No demo required to see it.
Everything your DMS, your CRM, and your bookkeeper’s re-keying cost you — replaced for one flat price per rooftop, month-to-month, unlimited users, with free migration you can undo. No contracts, no integration fees, no annual increases.
Sandbox
Try it on your own data before you commit to anything.
- Full product access for 30 days
- Free migration preview — upload your current export and see your own inventory, deals, and BHPH history live
- One-click undo on the preview import
- No credit card — we set the sandbox up with you on a short call
Core
The full DMS. Most dealers land here.
- Inventory with VIN validation
- Deals & F&I desk
- CRM pipeline
- Real double-entry accounting ledger
- Full audit log
- Unlimited users — staff of 3 or 30, same price
- Ask MAKO, fair-use ~200 queries/mo
- Forms & e-sign, reasonable included credits
Plus
Core, plus in-house financing and the service bay.
- Everything in Core
- BHPH loan servicing — amortization, payment tracking, delinquency
- Service & parts
- Recon workflows
- Insights dashboard
- Ask MAKO, ~1,000 queries/mo
Pro
Multi-rooftop groups and anyone building on the API.
- Everything in Plus
- Multi-rooftop rollups
- Full open API access
- Mako Live disclosure-first sales coaching
- Mako Studio merchandising
- Advanced roles & limits
- Priority support
Prices are per rooftop, per month. Every tier includes unlimited users — staffing a lot with three people or thirty never changes the bill.
The promises, in writing
Every one of these inverts something dealers told us they hate paying for.
Published pricing
Every number is on this page. No demo-gate, no "call for a quote."
Month-to-month
Cancel anytime. No 3–7 year contracts, no annual escalators baked into the fine print.
Migration included
We move your inventory, deals, and loan history in — free, with a one-click undo — on every tier.
No integration fees, ever
Connect your bank, your CRM, your lender. Never a setup fee, never a per-connection charge.
Open API
Your data has a documented API out. Pulling it never costs extra, and it's yours either way.
Add-ons
Optional, month-to-month, and limited to the handful of things that carry real marginal cost. We never meter units sold, users, printed contracts, or API calls.
Additional rooftops
$199/mo eachAdd a rooftop to any tier at a flat rate — same modules, same price, no re-negotiation.
Mako Sites
$99/moA dealer website and credit-app pages that work even when a shopper never touches the DMS.
Mako Pay
Coming soonPayments processing, priced on the transaction — no monthly fee when it ships.
Ask MAKO overage
Metered, cost-plusPast your plan's included queries, extra usage is billed at a soft cap that never stops a query mid-deal.
BHPH scale rider
$0.50/active loan/moFirst 150 active loans are included on Plus and Pro. Past that, it scales with your book, not your headcount.
Pass-throughs
At costVehicle history, bureau pulls, and valuation guides are billed at what we pay — no markup, ever.
What everyone else charges
A typical independent dealer’s software wallet — DMS, website, listings, a valuation guide, and a CRM — runs $650–1,500/mo once it’s all stacked up. Mako Core through Pro is built to replace the whole stack for less than the middle of that range.
| DMS | Published price | Notes |
|---|---|---|
| Frazer | $129–199/mo | Desktop or hosted; the segment's long-standing price anchor |
| DealerCenter | $99/mo base + à la carte | Accounting, BHPH, CRM, and AI stack on top — realistically $300–600/mo configured |
| Wayne Reaves | from ~$98/mo | Browser-based, BHPH-leaning |
| AutoManager | $88–140/mo | DMS, site, and CRM billed as separate products |
| dealr.cloud | Not published | Demo-gated; typically run $300–500/mo per rooftop |
| CDK / Reynolds & Reynolds / Tekion | $1,000–2,000+/mo | Multi-year contracts, franchise-grade only |
| Mako DMS | $199–599/mo | One price, published, no contract — replaces the DMS line and most of what sits next to it |
Incumbent prices are each vendor’s publicly listed rate or a typical dealer-reported estimate as of 2026; confirm current terms directly with them.
Bring your export. See your own data, priced honestly.
Two minutes to tell us about your dealership, and we’ll come back with a demo built around your current stack — not a canned walkthrough.
Book a demo